Brand Kit
Your brand, written down once and used everywhere
Brand Kit is one living document for each brand: who you are, how you look, how you sound and what you never say. The Superagent and the creative tools work from it, and it keeps learning from your chats and your post results.
What it does
Brand Kit, in the app today
One document, in sections
Foundation, Business, Visual Identity, Design Preferences, Voice & Tone, Caption Patterns, Script Style, Video Style, Platform Strategy, Rules & Guardrails, Performance and Inspiration.
Start from your website
Give Bupple your website and it fills the first version, logos and pictures included. Every file it brings in is checked before it is kept.
Every field has a history
Each change is a new version that says who made it — a teammate, the AI on someone’s behalf, or the website import — and an older version can be brought back.
It learns from your chats
Tell the Superagent “from now on, we never use emojis in our captions” and it goes into the right field. It asks first, unless you switched on Auto-approve.
Teammates suggest, editors decide
A teammate who cannot edit the brand leaves a suggestion instead. Editors accept or dismiss each one, and the history records both names.
It learns from your results
Every Monday, What Works and What Fails are rewritten from the real numbers of your last four weeks of posts. Studying an account’s past posts leaves suggestions too.
Brand memory
The AI asks before it changes your brand
Brand Kit is the memory every agent reads. So a change to it is never a surprise: you see the field, what it says now and what it would say, and nothing is written until you approve.
- With Auto-approve on, the change is made at once and comes with Undo.
- A one-off request, like a caption for a spring sale, changes nothing in the brand.
- Suggestions from studying your posts are marked as such and wait for an editor.
- Somebody without permission to edit the brand can only suggest.
Suggestions
From studying your postsHooks — open with the question your customer asks at the counter.
- FoundationVersion history
- Visual IdentityVersion history
- Voice & ToneVersion history
- Caption PatternsVersion history
- Rules & GuardrailsVersion history
- PerformanceVersion history
How it works
Three steps
- 1
Create the brand
Import it from your website or fill it in by hand. Logos, fonts, colors and pictures sit in the brand’s own folder in Media Library.
- 2
Refine it as you work
Edit a field, accept a suggestion or tell the Superagent something lasting. Each change becomes a new version.
- 3
Let everything use it
Chats, automations and the creative tools follow the brand first, and each campaign can add its own memory on top.
From the chat
Or just ask the Superagent
“From now on, we never use emojis in our captions.”
“Our main audience is dentists in Ontario.”
“Use this as our dark logo.”
“Study my past posts.”
Questions
What teams ask about Brand Kit
Can the AI change my brand without asking?
Only if you switch on Auto-approve. With it off, every change the AI wants to make to the brand is shown to you first and nothing is written until you approve it.
What if I do not like a change?
Every field keeps its versions with who made each one. Open its version history and bring an older version back.
Can teammates who cannot edit the brand still contribute?
Yes. What they tell the Superagent is filed as a suggestion, and anyone who can edit the brand accepts or dismisses it.
Does studying my past posts cost credits?
Yes. You see the price as a range before anything runs, and you are charged only for what ran — never more than the top of the range. It studies the last 90 days only.
Can I have more than one brand?
Yes. How many brands a workspace holds depends on its plan.
Give your AI a brand to follow
Start from your website and refine as you go.
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